A/B test · Example figures
The download button above the fold
- A Control3.1%
- B Above3.7%
- Lift
- +18.2%
- Confidence
- 96%
- Split
- 50 / 50
A bit more
Curiousby default.
I work out what's worth building, then prove it worked: at Adobe with A/B tests, on my own with four apps.
Each starts with something I care about: travel, K-pop, too many photos, and catching the bus.
- Currently based in
United Kingdom - Studied inthe UK, South Korea and Sweden
- Worked inPrague, London and San Francisco
- Off the clockTravel, K-pop shows, photos, fencing
- My sites speakEnglish, Czech and Korean
How I work
Ship it, measure it.Then decide.
Every change is a question with an answer I can measure. At Adobe, A/B tests; on my own sites, a testing tool I built that reports each version's lift and how sure it is.
B wins
Milestones
Things I'mproud of.
User Experience Design
A master's at the University of Portsmouth, to go deeper into research, design and product.
Apps on the side
Peregrino, PocaPal, UoP Bus and Keepsake, each with its own site in English, Czech and Korean.
See the appsFirst Class Honours
BA International Business, University of Portsmouth.
Linköping University
A summer programme in leadership and organisational behaviour.
Adobe Express Ambassador
Social content with the Adobe Express team, alongside and after my placement.
Studying in South Korea
Business Administration and Management at SolBridge, Daejeon, and campaign work for DISTEP, a government research company.
Japanese television
On air during an exchange with Japan, one of several in France, Japan and Sweden.
Courses and certifications
From Scrum and agile project management to marketing analytics.
Questions
Quickanswers.
Who is Michael Kimberly Svrcek?
Hi, that's me. I'm a product manager based in the United Kingdom. I spent a year at Adobe in London running A/B tests and personalisation on adobe.com, then did a master's in User Experience Design at the University of Portsmouth. These days I'm building four apps of my own.
What kind of product work do you do?
I work out what to build and prove it worked: research to find the real problem, experiments to test the answer, and the numbers to decide. At Adobe that was 11 A/B tests across adobe.com, worth $308k a year in new recurring revenue.
What are you working on now?
Four apps for iPhone, iPad and Mac, each designed and built end to end: Peregrino, a travel journal; PocaPal, for K-pop collections; UoP Bus, Portsmouth's university buses, live; and Keepsake, a photo library that's coming soon.
Where have you studied?
At the University of Portsmouth, a First in International Business and a master's in User Experience Design; a year at SolBridge in Daejeon, South Korea; and a summer programme at Linköping University in Sweden.
What are you like to work with?
Curious, calm, and a bit stubborn about evidence. I'd rather hear what people actually do before deciding anything, and I'd rather test two ideas than argue about one.
How do I get in touch?
Email hello@mksvrcek.com or find me on LinkedIn.
Contact
Working on something?Let's talk.
Roles, problems or just hello. I read everything.
- Emailhello@mksvrcek.com
- LinkedInkimberly-svrcek ↗
- Currently based inUnited Kingdom
San Francisco, United States
