UoP BusCase study · On the side

Know when to leavefor the U1 and U2.

An independent iPhone app for the University of Portsmouth's two bus lines: where the buses are, when the next one leaves your closest stop, and when to walk out of the door.

My part
Everything
Platform
iPhone, iOS 17 · App Clip
Service
2 lines, 30 stops
Status
On the App Store
The live map with the U1's buses
The closest stop and its next departures
A Live Activity on the Lock Screen counting down to the bus

The problem

The U1 and U2 are free for students, and easy to catch if you know when they come. Finding out meant the operator's app, a timetable and some guessing at the stop.

I wanted the answer to one question on the Lock Screen before it was asked: when do I need to leave?

What I built

Six features,one glance each.

A live map

Where every bus is now, on both lines.

Your closest stop

Its next departures, found from where you stand.

When to leave

The minutes to the stop, counted into the time to go.

A Live Activity

On the Lock Screen and in the Dynamic Island.

Widgets

The next bus on the Home Screen and the Lock Screen.

An App Clip

A code at the stop opens it, with nothing to install.

On the Lock Screen

The bus comes to you.In minutes, not times.

A reminder starts a Live Activity that counts down to the bus and tells you when to leave, without opening the app.

The Live Activity in the Dynamic Island

Decisions

What I chose,and why.

No account, and location stays on the iPhone

Nothing about where a student is needs to leave their phone to find the closest stop.

An App Clip before the app

Someone at a stop for the first time shouldn't have to install anything to know when the bus comes.

Independent, and clear about it

The University and First Bus run the service; the app and its site say so, and link to their timetables.

Behind it

The platformall my apps share.

What a product team would have, built once for every app and site I run.

The dashboard

One private dashboard for every app: App Store trends, each site's traffic, search and AI crawlers.

Private

A/B tests and personalisation

Tests on every one of my sites, the way Adobe Target runs them: audiences, goals, previews, lift and confidence.

Every site

Questions

Questionnaires built once and answered in each app's look, with paths that follow the answers.

questions.mksvrcek.com ↗

Campaign links

Short links and campaign tracking for every site, counted without cookies.

Every site
NextPeregrino

Contact

Working on something?Let's talk.

Roles, problems or just hello. I read everything.

I'll reply from hello@mksvrcek.com

This one's private

It's work I can't share openly. Ask me for the password, or enter it here.

Or let's talk about it.